• Impact Media & Creative Marketing

A professionally executed website drives customers and reduces the workload of a small business

It`s no secret that websites are capable of empowering customers to make purchasing decisions. In fact, when a customer is interested in the product or service that a small business offers, the first thing they do is visit their website. It is there, on the website where that customer makes the decision to proceed, look somewhere else, or reconsider their purchase. Our job is straight forward; ensure that your website appeals, convinces and sells.

"Since we`ve started to market ourselves online with a website, we`ve had to turn away more and more customers because we simply don`t have enough space to accomodate everyone anymore." - M Solymani, Alize Restaurant

"After a year, we still get compliments from our customers on our website when they drop by. I never knew that a website could have such a big impact on the attitudes of people coming in to visit us" - Marco E, Vagabondo III

"You guys did a great job on our website. Everyone compliments it on how sleek and professional it is ... We`re planning to open up our third franchise this year." - John Lee, Chippy`s Fish and Chips

Your website as your receptionist, sales rep. and up-to-date information source

The act of informing your customer is a significant part of doing business. In the past, much of this information was disseminated by telephone where a customer calls to ask a question. Marco, from Vagabondo III on Front St. and Wellington St. downtown Toronto comments, ``Our website has reduced a lot of stress from taking redundant phone calls asking about where to park, how to get here and when we are open. Best yet, they start to get really hungry while they look.``

The fresh and upcoming Sandwich Box franchise uses their website to inform their customers of daily soups. "We log onto our website every morning and update our soup. It takes no time at all and saves us a lot of time as well."

Working around the clock; and around your budget

For small business owners, a website is their most important marketing tool because it allows them to accomplish many big business marketing and sales schemes without big budget adverstising like:

• Positioning a business in the market to generate the right customers
• Producing sales leads
• Selling directly over the internet
• Responding to sales enquiries; addressing commonly asked questions
• Promoting new offers and specials
• Keeping current customers informed