Our development strategy for media production is organized into a number of key stages:
Development Essentials
We employ a standard procedure when implementing any of our multimedia products. A project candidate must have a clear idea of what they want to achieve in the form of a business or marketing plan before we proceed to media generation and photography. If help is needed in this area, we have Planning Guides in our Resource Center that will help.
Initial Development Meeting
For our website and select media products, we provide stunning digital photography along with graphic design, content generation and interactive design. These details will be discussed at the initial development meeting where we will work with the client to create a project outline.
Production and Content Generation
Additional meetings are scheduled for the production of media. This may include photography and/or video work. Copy generation may or may not be consulted until a design draft has been created.
Design Draft
After production, a design draft is presented for review. Any major changes to the design are done at this point including graphics, layout and colours.
Content Draft
Once the design has been approved, the product will be populated with the rest of the content. At this point, the client will review the final product once more and make any further revisions if necessary.
Launch
Your project will be delivered in a package with all the administrative details, artwork and a backup (for website products) if necessary.
Followup
For web products and marketing campaigns, we follow-up our completed projects with web statistics and feedback.
Coming up with the right ingredients for every project; A process.
We spend a generous amount of time defining and refining our product packages. Our process ensures that every package contains the right stuff to make your project stand out and shine through the competition.
Idea generation - We generate a comprehensive list of ideas that will suit small, medium and growing businesses. If you have any ideas that you would like to have us consider, let us know.
Idea Distillation - The best ideas area selected while the others are set aside.
Concept Definition - Here we consider technical feasibility and market potential. We also generate ideas for design implementation.
Strategic Analysis - Our refined proposal is reviewed in light of our existing clientele and assessed for fitment and appropriateness.
Concept Development - A pilot is created and tried by a select list of candidates.
Test Marketing and Finalization - Feedback is collected and the product is modified where necessary. A final product is created and packaged as a new service offering.
Product Launch - The finalized product is now available to be widely implemented. A special team is created for the management and integration of the new product.
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